FIRMNESS This rich, firming cream for dehydrated and dry skin visibly firms and regenerates the skin. Benefits of Guinot Crème Riche Fermeté Lift Rich Lift Firming Cream: - For dehydrated or dry skin and those whose skin has slackened and lost tone. - Smoothes wrinkles, visibly firms and regenerates the skin and firms the contours of the face. Key ingredient: Actiprogerin limits progerin synthesis (associated with senescence) in the cells. Directions: Apply Guinot Crème Riche Fermeté Lift Rich Lift Firming Cream morning and/or evening to the face and neck after cleansing thoroughly. Apply using upward strokes, from the jaw to the forehead.